The Purpose of Social Bookmarking

Social bookmarking is the practice of tagging a website and saving it for later. This method allows Internet users to share, organize, and manage their favorite web pages. As a reader, you can see what other people with similar interests to you are bookmarking as important. Social bookmarking websites are free to use. For those who have their own website or blog, this method is a great way to get quality backlinks and increase traffic.

Get Relevant Backlinks

There hundreds of social tagging sites that can help you promote your online business. Digg, Reddit, StumbleUpon, and Delicious are just a few of them. One of the best ways for a website to be found and indexed by search engines is to submit the URL to as many social tagging sites as possible. All you need is a compelling title, quality content, and relevant keywords within the title.

Bookmarking a new blog post or web page can help you get that page indexed in the search engines quickly. Some websites allow you to join several social tagging networks and then bookmark your web pages by logging into your account and posting your title, description, and keywords. This technique can help you promote your online business and drive qualified traffic to your website. The more social tagging sites you use, the more traffic you will receive.

Promote Your Business Online

As a business owner, sharing the best content from around the web can make you an industry leader and grow brand recognition. Social tagging is a quick way to access new business resources and build relationships with your potential customers. This practice can help you obtain information about your competitors and establish your expertise by bookmarking websites on a particular topic and using the same keywords each time.

Many business owners and webmasters are now building interactive portfolios as press kits. They can then share their folders with potential clients with one click. Most social tagging sites provide analytics tools that allow you to track the specific links. This data can help you find out more about your targeted audience and determine which area of your marketing campaign needs to be improved.

Read More : http://ezinearticles.com/?The-Purpose-of-Social-Bookmarking&id=6977852

5 Top Natural Link Building Tips

Natural link building is an essential ingredient for search engine ranking success. Google, Yahoo, Bing and other search engines measure the quality and quantity of incoming links to your website pages as part of their ranking algorithm. They do this to help them understand how authoritative the content on your page is, and how well it ties together with associated external pages and websites.

Link building for search success requires a careful and deliberate approach. Hundreds or even thousands of one-way links bought from websites that have little relevant content on them will do you few favours in the long run. Worse still are link farms or pages just filled with clusters of links that have no relevance to what your site is about.

These are big no-nos!

Instead, the way to a search engine's heart is to foster a more holistic approach that adds value to your website and the site from where you're generating the link.

Here are 5 top link building tips for acquiring a steady flow of relevant and natural incoming links.

#1 - Publish great content: Strong content is absolutely essential. You need valuable and informative content at both ends of your link. So, the content that generates the link must be seen as being highly useful to the audience you want to reach. It also needs to provide the promise of more in-depth content at the other end of the link when they click on it.

In terms of getting that great content out there consider distributing your content as:

• a press release
• an article on article and content directories like ezine articles
• blog posts / guest blog posts
• forum posts on discussion platforms that accept articles
• information hub pages (think squidoo)
• social media content (tweets, Facebook updates etc.)

Publish content like this and you'll find that it'll get picked up by other people and re-published, generating you more links.

#2 - Build content around keywords: All content you write and publish should be built around 2 or 3 primary keywords. These are search terms your audience is likely to use to find your product or service.

The most important part of this process though is to run keyword search terms naturally within the flow of your content. Don't force keywords in where they don't make sense, and don't stuff keywords to a density greater than 3%!!

#3 - Use keyword-rich anchor text: In the external content you're publishing, create your link (anchor) on text that contains one or more of your primary keywords for the page that you are pointing the link to. For example, if your website page is about copywriting and the primary keyword on that page is 'content creation services', then your anchor text from your external content could be that keyword, which runs in a sentence that entices the reader to click on the link - i.e. "world-leading content creation services help get your business noticed."

#4 - Socialise!: Get the word out about you and your website! Contribute to discussions on every social media platform you register on that is specific to the theme of your website. Don't blatantly advertise, but instead set yourself up as a knowledge leader on that forum, helping people out, and laying down links to your site where appropriate. It takes time, but it's worth it.

#5 - Be Innovative: Videos, product reviews, image tags, question & answer sites, sponsorships, smartphone apps, recommendations - they all help to lay down links across the Web. Just be innovative and think smart!

Article Source: http://EzineArticles.com/7008193

How to Utilize Online Visibility Marketing

For a business owner to understand online visibility marketing, they will need to understand what their overall visibility is on the Internet. Now, it's important to note at this point that this will not consist of what people find when they search for your products and services. It consists of your overall visibility in all aspects of the internet based environment. Online Visibility Marketing (OVM) takes into consideration every aspect of your online presence which includes search engines, social networks, and other types of exposure. The importance of this post will be how to utilize this type of marketing to your advantage.

Here you will discover some important information that you may not have been aware of, which if used properly - could create exposure for your business unlike anything you have ever contemplated. There are many different facets of marketing when it comes to doing anything online. The internet has taken on a completely new meaning as a result of social networks, business networks, and other networks that are becoming extremely popular as time goes on. A lot of different business owners will put all of their eggs in one basket in terms of their campaigns that will simply focus on as Search Engine Optimization (SEO) techniques for search engine results.

Although this method has worked in the past, you'll discover that many top SEO Service providers will provide much more positive and effective ways for you to utilize campaigns for your business in order to drive the desired targeted traffic to your web presence. One of these ways will be to utilize online visibility marketing. This is a technique that is used to utilize this type of marketing in each area of the Internet. Realistically, this will be the only way to ensure you get maximum exposure for your business brand as well as the products and services your company provides. Nowadays, being popular on the search engines can only happen if you are visible in other areas of the Internet.

The more visibility and popularity you have in each of these different areas such as Facebook, twitter, LinkedIn, Foursquare, and Yelp to name a few, these will actually have a counter effect allowing the search engines to know that you are extremely popular and that they need to index your web presence accordingly. So, in order to discover how to utilize visibility online marketing, you'll have to understand the overall aspect of being popular in every area of the Internet, as well as hiring an SEO service provider that can utilize this process to take your web presence to the next level.

Now google released an update to the new Google bar on Monday April 9, 2012

Now google released an update to the new Google bar on Monday April 9, 2012. Now we can login upto 10 multiple a/c's at the same time through the default id.

In February, Google released an update to the new Google bar to consumer users. Beginning on Monday April 9, 2012, the new Google bar will begin to roll out to all Google Apps users in two phases:

Phase 1 (Rollout begins April 9) - If you've enabled the Google+ service for your organization's Google Apps account, users will see the new Google bar only when they visit Google+ pages, such as their Google+ stream.

Phase 2 (Rollout begins April 16) - All users will see the new Google bar at the top of all of their Google services, such as Gmail and Google Calendar.

Please see the links below for more information.

Release track:
Rapid & Scheduled

Editions included:
Google Apps, Google Apps for Business, Government and Education

Languages included:
All languages supported

See more : http://googleappsupdates.blogspot.in/

3 Reasons Quality Content Is Crucial to Your Internet Marketing Plan

While much of the business world has adopted the internet as its primary marketing outlet as opposed to print pieces, the importance of quality content has remained the same. Quality content is crucial to your internet marketing plan for a few reasons.

1. Websites require content. While a flashy website with slideshows and moving icons is fun to look at, websites still need quality, written content to draw the readers in. Just as with print pieces, the content needs to educate and inform consumers. Then, it needs to persuade them to buy. Graphics and photos are nice, but usually they are not the reason consumers buy the product or service. Instead, it's the written content that drives the sale.


2. Article Marketing is all about content. In order to make the sale at all, traffic needs to be driven to your website. That's where article marketing comes in. Article marketing is a form of free advertising in which you write and post articles on article directories on the internet. As consumers search for topics related to your product or service, they are directed to these articles which, in turn, direct them to your business website. Article marketing offers a couple of benefits. First, it's relatively inexpensive compared to other forms of advertising. There is usually little or not cost associated with posting to the directories. The cost to your business would primarily be in paying a professional writer to write the articles and post them for you. Secondly, the traffic these articles will direct to your website is targeted traffic. That is, these consumers were actively searching for information related to your product or website. They are much more likely to make a purchase from you.


3. Content dictates your search engine rankings. Graphics optimized for the search engines: Content should not just be written well. It should also be optimized for the search engines so your website gets a higher ranking. Optimizing content for the search engines requires some research and knowledge about how to find keywords and determine which keywords are being searched for and how to incorporate those into your article marketing plan and into your website content.

Quality content should be custom-written and researched to your business' specifications and needs. It should be well-written and free of grammatical, spelling and mechanical errors.

Given how important content is to your business' success, be sure to incorporate quality, custom-written content into every aspect of your marketing plan.

Article Source: http://EzineArticles.com/6966608

15 Website Secrets That Will Generate Revenue For Your Business

Every minute of the day, people are searching online for answers. If they need a new car, it is more than likely that they will first research it online before ever visiting a dealership. If they are looking for a restaurant in a particular area, chances are that they will "Google it" to find it. The internet serves as the perfect matchmaker between businesses and potential customers.

Once a potential customer has stumbled across your company's website, you have about two seconds to capture their attention. If you haven't captured their attention within those first couple of seconds, they simply click off of your website and onto the next one down the list. That is why it is crucial to have your website set up for optimal conversion. If your website doesn't have these 15 elements, then it's probably not bringing you business. Here are the 15 must haves and must not haves of an effective website:

1. A Bold Headline at the top of every page- The headline should be short and it MUST depict what benefit the customer will get by reading further on. People today are busy and the internet includes millions of other websites that people can move onto if your site does not capture their attention immediately. Too many companies make the mistake of marketing about themselves rather than about the consumer. This is called "Ego Marketing". To be effective, the headline message must always be about how your company can help the consumer or what you can offer to them.


2. "TMI"(Too much information)-No more than 2 paragraphs on a page- In this busy era, people don't have the attention span to read any more than that. Plus, if you give them too much information, then they have no reason to contact you. The whole idea is to get the website visitor to call, stop in or contact you in some way, right?


3. Have a call to action on every page-...but have no more than two calls to action per page. Studies have shown that if you give people too many choices then it overwhelms them and that is when they will take no action at all. That's the point where they will usually say "I have to think about it". So put a clear call to action on every page and actually tell the website visitor what to do next on each page. Examples- "Click here now" or " Call 1-800-555-5555 for more information".


4. Have a user friendly navigational bar- A prominently placed menu bar makes each page of your website easy to use. Keep it simple.


5. A Picture- A picture can easily replace a thousand words. A picture that depicts what the page or product/service is about can capture their attention much more effectively than paragraphs of text which will only send visitors clicking away.


6. Consistent Branding- It is important to have a consistent look and style throughout all of a company's marketing pieces. This instills a reputable image of your company to the consumer. Avoid having a different style on your website than what you have on your other marketing pieces.


7. Name and contact info of the company on every page of the website- It seems simple, but if you search around, you would be surprised at how may companies overlook the basics.


8. Limit color to no more than 3 complimentary colors- More than that is too busy to the eye. It will distract the visitor's attention away from what you want them to be focusing on.


9. White space - White space is a breath of fresh air for the eyes. If a person can look at the web page for two seconds, and then look away and be able to tell you what the main subject was of the page, then you've got a winner. If not, then go back and eliminate items until the two second rule applies.


10. No auto load music or video- A sudden burst of noise when a visitor clicks onto your website typically will cause users to click right back off of the page. Let the website visitor click on the video or sound file to play it when they are ready to.


11. An email sign up form- on at least one page of your website will provide leads that can be followed and nurtured for months. Even if the website visitor is not ready to make a purchase that day, they may be ready a couple of months later after they have received regular emails from your company.


12. An interactive link to contact the company- Whether it be an email link or a form box, make it easy for the website visitor to contact your company with just a click of the mouse. An interactive, simple to use website produces more leads than a site that makes the visitor work for it.


13. An interactive map to the company location with directions- With Mapquest and Google maps, this has become the common way for people to get directions. It can be added to a website in just a couple of clicks and it gives the visitor an easy way to find you.


14. Company business hours- Surprisingly this is quite often forgotten. It is also smart to add the time zone...remember, this is the world wide web. Visitors to your site are not necessarily in your same time zone.


15. Keep it relevant- It's nice to add a personal touch to your website, but remember, people who are looking for a company to do business with, may not have the same personal, religious or political beliefs as you do. So be certain to only include information relevant to the business, don't include personal pages on religion, politics or other non-relevant information. No one wants to lose a potential customer due to opposing personal beliefs. Remember, business is business. Leave your personal life at home.

Every year, statistics keep rising on the percentage of consumers that first search online in order to find information on new products or services. In 2011, it was upwards of 85% depending on the type of industry being searched. Don't miss out on your opportunity to capture that potential business. Follow these 15 tips and then analyze the response that you get. If at first you don't succeed, tweak it until you start getting results.

Article Source: http://EzineArticles.com/6942770