Internet marketing opportunities are especially popular today, although they have gained a considerable amount of notoriety due to the inherent flaws in some systems, particularly with some fairly diabolical stories about MLM. However, if you have the determination, the right marketing model and a clear plan, there's no reason why you can't make a reasonable income on-line.
If you think about it all it comes down to is traffic and conversions to make money. I remember the saying that if you throw enough mud at the wall some of it will end up sticking. It's the same with traffic and websites. If you get enough people to see a promotion, at some point you are going to start making sales.
So individuals involved in internet marketing should have one aim and that is to generate traffic to boost sales and attract referrals. You can get traffic, both paid and free from a wide number of places but here we will concentrate on one form of free traffic and that is organic search engine traffic. I say free but the reality is that no form of traffic is free as time is just as important as money and it takes a lot of work to rank well in the search engines. A lot of people hire others to do some of the grunt work so as I said, in reality it still costs money. However, will search engine optimization (SEO) have an impact on your success as an internet marketer?
If you get it right there is absolutely no doubt that you will bring more traffic to your website and offers. Whether they convert into sales is another matter but the most important key to any success is traffic.
First of all, we need to go back to the basics of SEO. Currently, and for the foreseeable future, Google still reigns as the most visited website on the internet. Hence, in order to take advantage of the millions of web browsers who pass through this portal each day, most websites have the main objective of positioning themselves on the first page of results in order to gain much needed traffic. To do so, these websites must undergo some kind of SEO, i.e. structuring the website layout, html code, and content so that it can easily be indexed and ranked by Google.
One of the most critical steps in SEO involves the selection of the right keywords and phrases related to your website. Generally speaking, the longer the keyword term the more targeted the visitor as a term with several keywords can be very specific. Google has a widely used keyword tool that you can use to research the number of users who have searched for your keywords terms in any given month. This includes the number of average clicks per month and a descriptive rating of competition for those keywords, ex. low, medium or high.
Naturally, you want to select the keywords that have more searches with less competition. A keyword that receives 5000 clicks a month as opposed to 500 will definitely be more appealing but what of competition.
The figures don't always look as simple as they appear and with so much miss information on-line these days it's no wonder people get confused, so let's take this example to see what I mean. The keyword term "internet marketing" may have medium competition with 33,100 global monthly searches, 8,100 local monthly searches and a total of 648,000 results. "Multi-level marketing" on the other hand might have medium competition with 301,000 global monthly searches, 110,000 local monthly searches and a total of 8,240,000 results. Which one is better?
Using the keyword term "internet marketing" you would expect it to be easier to go for because of the lower number of competing pages but in actual fact, the page count is only really a guideline at best, as the true competition is better understood by looking at the backlink structure of each website that resides on the first page. So in a nutshell you cannot get a good reading just by looking at keyword and page counts so bare this in mind.
Anyway, after you compile your list of promising keywords, you can now go about building your content. This is where the next phase of search engine optimisation comes in. Be sure to include your selected keywords in the article titles, subheadings, article body, meta tags, website title, alt attributes, and most importantly, the anchor links that lead to other aspects of your website or blog. When conceptualizing your content, don't forget to include relevant videos, since these have more weight in Google's method of calculating rank as a result of YouTube's popularity. Among your webpages, the capture page is the most vital since this is where your site visitors become consumers once they purchase your product or service.
In addition to SEO, you should also work hard on increasing your page rank on Google. Aside from making sure you have interesting, original and valuable content rich in keywords that are appropriately inserted into the text, you should also endeavor to secure one-way links from a wide range of websites that have various page ranks from 1 up to 10.
If you pick the right keyword terms and write engaging content you will be at least part of the way to building up a potentially successful web presence. All you need to then do is follow the on-page optimisation to make sure the search engines know what your content is about and then start the various SEO tactics to get your website to rank.
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