How to Earn $1000 a Week Selling Web Services in 5 Simple Steps

The biggest secret about earning a full time income online is NOT difficult to understand. It's not complex, it's not complicated and the truth is, you don't even need all that much experience to be able to do it today.

In my own view, the REAL enemy of achievement online is the idea that you have to learn a complex set of skills, or invest hours and hours and weeks, months or even years of your life "learning" how to build an online business.

The truth is, at least from my standpoint, the whole "secret" can be boiled down and disseminated with 2 simple words.

BUILD SOMETHING.

That is the mandate, and the mantra that I use in my own business whenever I find myself being seduced by promises of push button profits, overnight riches or outrageous (and expensive) opportunities I know in my gut are never going to amount to much.

In a recent article I described the super simple strategy I used to make my first 1 thousand dollars online, and in this one... I want to lay out the simple sequence of 5 simple steps you can use to have similar success, starting today.

1 - Create a Marketing Menu of products and services you'd like to offer to people in your local community (preferably professionals who already have a budget set aside for building their online business)

2 - Register a premium domain name that has real value in your local marketplace, and serves a specific profession as above (attorney, realtor, contractor, credit consultant, etc)

3 - Get the site hosted, (a simple shared server you can use for multiple clients is fine) and install Wordpress.

4 - Develop the Site with onsite content, a social media profile, a little bit off offsite content for incoming links (articles like this one are perfect), and overall, prepare the site to be presented to the professional public in the niche you've selected in step 2.

5 - Advertise the site using simple local newspaper classifieds, online classifieds, direct mail or MOST effective and expeditious, simply contact the local professionals in your niche of choice by email or through their online contact form, letting them know you have a site for sale in the hyper competitive local market, and you wanted to give them the opportunity to take advantage of it.

Each site you "sell" SHOULD have a minimum bottom line value to your business of at least $1000. (most likely... much MORE) The best part about this approach is, you can literally give the sites away... and still earn $1000 + for every one, simply by back-ending each transaction with the marketing menu you created in step 1.

For example?

You could GIVE a site away to a local attorney, if he agrees to a 12 month SEO contract at $200 a month. (very reasonable price-wise, and you just signed a $2400 client)

You can offer email marketing services at 4 or 5 hundred dollars a month, and give away sites with landing pages, or email capture forms in the blog sidebar as well. ( I know a girl who charges doctors $200 plus per HOUR for the very same thing)

Building something, and then offering massive value to prospective clients and customers is the absolute easiest way to get an avalanche of eyeballs in front of your offers... and building a viable, valuable and enduring business that will make you a guru and marketing hero in your local community to boot!

Article Source: http://EzineArticles.com/7115020

How To Earn Money In Online Marketing

Learning how to earn money in online marketing is an ongoing process. It's exciting and inspires hope because inside each one of us is the belief and understanding that "in this day and age, it is very possible for anyone to learn how to earn money from the comfort of home". You probably even know someone who makes their living online. There is a lot of money to be made online, and if you believe the hype, it looks really easy. The bad news is, it's not easy. At least not until you've learned a few things...

RULE #1: You Must Get The Proper Training on How to Make Money in Internet Marketing

This sounds like a pretty obvious statement, but there are millions of websites promising to teach you how to get rich online, and it's extremely tempting to reach for your wallet every time. Don't do that! I have on several occasions and learned the hard way! It doesn't matter how good the product or program is, if you don't understand how to earn money in online marketing, and you won't make a dime. And 99% of these products don't teach you anything!

For instance, let me ask you some questions:

• If you sign up to promote a widget that you think everyone will want, how will you tell people about it?
• Do you understand marketing techniques such as: article marketing, PPC, content blogging, seo, email marketing, list building, or social media marketing?
• Do you know how to build a website or how to drive traffic to your affiliate link? You can't spam people and you can't just broadcast it constantly to your friends on Facebook (most would ignore it anyway). Free online classifieds don't work because they're swamped with spam. So how would you promote it?

There are many very effective online marketing strategies, but the #1 thing you must do is learn these strategies.

RULE #2: Only Promote Products You Are Interested In Yourself.

You'll make money in Internet marketing by promoting things you know well. And if you don't know about it, make sure you are interested in it enough that you will enjoy spending several hours thoroughly researching the topic.

When you begin learning how to earn money in online marketing, you must first learn how to find a product that you want to promote. There are millions to choose from, but you want to pick something in which there is high demand but not too much competition. Then you must know WHO to market your product to- it's called "finding your niche".

What to Avoid

There are a couple of things that you definitely want to avoid when you are looking for ways to make make money in internet fun...

1. Paid Survey sites or any other offer that promises overnight riches. Think about it! If it was that easy to make hundreds of dollars per day, wouldn't everyone be doing it? Are there ways to make money in Internet surveys? Yes you can make a few bucks, but not much. Some surveys will pay you a couple of bucks, but usually you simply get your name entered into a draw. And they clutter your inbox. Don't every pay! If you have to pay, it's a scam. Just Google it, and you'll find plenty of legitimate survey sites.
2. Programs that promise to train you how to promote their product or service. They may offer some training but it would just be some generic basic advice, and possibly some banners. This industry has a huge learning curve and you will need learn a lot, and have access to ongoing support and training from professional internet marketers. You may find the best product in the world to promote, but if you don't fully understand how to do effective internet Marketing, you won't be able to sell anything.

So if you get anything from this article, I hope it is an understanding of how important it is to get the proper training on how to make money in online marketing. It is the first thing you must do. Join an Internet marketing community that will teach you and support you properly. You will want to have experts on hand to help you when you need it otherwise you'll get discouraged when you get stuck (and you will get stuck). The #1 reason people fail to earn money in online marketing is they don't get the right training and support.

Do this and you'll soon be an expert in the best techniques of how to earn money in online marketing. Go learn and live the dream!

Karri Hull is a Work at Home Mom who loves to blog and help others make money online. Karri is an active member of the Internet Marketing University called Wealthy Affiliate University and implores you nou not to money ebooks, seminars, videos and other training tools that are usually outdated and simply designed to sell you something else, usually leaving you more confused than when you began. "Wealthy Affiliate University" is the most complete and powerful training platform on Internet, and you'll be amazed at how easy it is to create a steady FLOOD of leads, sales and cheques when you plug into the right system.

Article Source: http://EzineArticles.com/7060748

Understanding SEO And What The Crucial Key Is To Being Successful Online

Internet marketing opportunities are especially popular today, although they have gained a considerable amount of notoriety due to the inherent flaws in some systems, particularly with some fairly diabolical stories about MLM. However, if you have the determination, the right marketing model and a clear plan, there's no reason why you can't make a reasonable income on-line.

If you think about it all it comes down to is traffic and conversions to make money. I remember the saying that if you throw enough mud at the wall some of it will end up sticking. It's the same with traffic and websites. If you get enough people to see a promotion, at some point you are going to start making sales.

So individuals involved in internet marketing should have one aim and that is to generate traffic to boost sales and attract referrals. You can get traffic, both paid and free from a wide number of places but here we will concentrate on one form of free traffic and that is organic search engine traffic. I say free but the reality is that no form of traffic is free as time is just as important as money and it takes a lot of work to rank well in the search engines. A lot of people hire others to do some of the grunt work so as I said, in reality it still costs money. However, will search engine optimization (SEO) have an impact on your success as an internet marketer?

If you get it right there is absolutely no doubt that you will bring more traffic to your website and offers. Whether they convert into sales is another matter but the most important key to any success is traffic.

First of all, we need to go back to the basics of SEO. Currently, and for the foreseeable future, Google still reigns as the most visited website on the internet. Hence, in order to take advantage of the millions of web browsers who pass through this portal each day, most websites have the main objective of positioning themselves on the first page of results in order to gain much needed traffic. To do so, these websites must undergo some kind of SEO, i.e. structuring the website layout, html code, and content so that it can easily be indexed and ranked by Google.

One of the most critical steps in SEO involves the selection of the right keywords and phrases related to your website. Generally speaking, the longer the keyword term the more targeted the visitor as a term with several keywords can be very specific. Google has a widely used keyword tool that you can use to research the number of users who have searched for your keywords terms in any given month. This includes the number of average clicks per month and a descriptive rating of competition for those keywords, ex. low, medium or high.

Naturally, you want to select the keywords that have more searches with less competition. A keyword that receives 5000 clicks a month as opposed to 500 will definitely be more appealing but what of competition.

The figures don't always look as simple as they appear and with so much miss information on-line these days it's no wonder people get confused, so let's take this example to see what I mean. The keyword term "internet marketing" may have medium competition with 33,100 global monthly searches, 8,100 local monthly searches and a total of 648,000 results. "Multi-level marketing" on the other hand might have medium competition with 301,000 global monthly searches, 110,000 local monthly searches and a total of 8,240,000 results. Which one is better?

Using the keyword term "internet marketing" you would expect it to be easier to go for because of the lower number of competing pages but in actual fact, the page count is only really a guideline at best, as the true competition is better understood by looking at the backlink structure of each website that resides on the first page. So in a nutshell you cannot get a good reading just by looking at keyword and page counts so bare this in mind.

Anyway, after you compile your list of promising keywords, you can now go about building your content. This is where the next phase of search engine optimisation comes in. Be sure to include your selected keywords in the article titles, subheadings, article body, meta tags, website title, alt attributes, and most importantly, the anchor links that lead to other aspects of your website or blog. When conceptualizing your content, don't forget to include relevant videos, since these have more weight in Google's method of calculating rank as a result of YouTube's popularity. Among your webpages, the capture page is the most vital since this is where your site visitors become consumers once they purchase your product or service.

In addition to SEO, you should also work hard on increasing your page rank on Google. Aside from making sure you have interesting, original and valuable content rich in keywords that are appropriately inserted into the text, you should also endeavor to secure one-way links from a wide range of websites that have various page ranks from 1 up to 10.

If you pick the right keyword terms and write engaging content you will be at least part of the way to building up a potentially successful web presence. All you need to then do is follow the on-page optimisation to make sure the search engines know what your content is about and then start the various SEO tactics to get your website to rank.

Article Source: http://EzineArticles.com/7066849

Bigger & Tiered Index, Document Ranking, Sitelink Changes and More

It must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results.

This list is particularly interesting because of all the upheaval happening this month, what with Panda updates 3.5 and 3.6 occurring in an eight-day span, along with the Penguin update and a Google screwup related to parked domains. Yeah, April was a crazy month for SEO folks.

As always, there’s a lot to digest and the most important items don’t always reveal themselves right away. But here’s a look at the items that caught my eye after a first read-through of Google’s blog post.

Bigger, Tiered Index

Perhaps the biggest news is that Google has increased the size of its base index — the collection of web pages and documents it can show as search results — by 15 percent.

Similarly, Google also says it’s launched a new “index tier.”

Increase base index size by 15%. [project codename "Indexing"] The base search index is our main index for serving search results and every query that comes into Google is matched against this index. This change increases the number of documents served by that index by 15%. *Note: We’re constantly tuning the size of our different indexes and changes may not always appear in these blog posts.

New index tier. [launch codename "cantina", project codename "Indexing"] We keep our index in “tiers” where different documents are indexed at different rates depending on how relevant they are likely to be to users. This month we introduced an additional indexing tier to support continued comprehensiveness in search results.

That sounds almost like Google’s old “supplemental index” system that launched in 2003, and it may be tempting to say the supplemental index has returned, or something along those lines. But, as far as I recall, Google never said the supplemental index was going away; it said they’d stop using the “Supplemental Results” label on search results that came from it.

SEO & Ranking Updates

Google has also announced numerous updates that relate to how documents are ranked, updates that sound like they’re at least related to — if not part of — the larger Panda and Penguin updates that are already well known.

Improvements to how search terms are scored in ranking. [launch codename "Bi02sw41"] One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.

Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better.

More authoritative results. We’ve tweaked a signal we use to surface more authoritative content.

More domain diversity. [launch codename "Horde", project codename "Domain Crowding"] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.

If I were to guess, I’d think that the first two items above could be related to “spun” content — one of the practices that Google likely considers to be a hallmark of low-quality content. But that’s just a guess on my part.

The last two items — authoritative results and domain diversity — almost sound contradictory. At least to me. On a Friday afternoon during a long week with international travel.

Sitelinks Updates

There are several changes related to Google’s sitelinks and “megasitelinks” — the additional links that show up below a top-ranking result for some queries.

If you spend time trying to optimize for sitelinks (and if you have an authoritative site, it’s probably a good idea to be doing that), these changes are worth reading closely. Here are those changes, word-for-word from Google’s post:

“Sub-sitelinks” in expanded sitelinks. [launch codename "thanksgiving"] This improvement digs deeper into megasitelinks by showing sub-sitelinks instead of the normal snippet.

Better ranking of expanded sitelinks. [project codename "Megasitelinks"] This change improves the ranking of megasitelinks by providing a minimum score for the sitelink based on a score for the same URL used in general ranking.

Sitelinks data refresh. [launch codename "Saralee-76"] Sitelinks (the links that appear beneath some search results and link deeper into the site) are generated in part by an offline process that analyzes site structure and other data to determine the most relevant links to show users. We’ve recently updated the data through our offline process. These updates happen frequently (on the order of weeks).

Less snippet duplication in expanded sitelinks. [project codename "Megasitelinks"] We’ve adopted a new technique to reduce duplication in the snippets of expanded sitelinks.

The first item seems to be saying that sub-sitelinks may show up instead of a text snippet, which I think means that some search results could have two layers of sitelinks — megasitelinks below the main result, and then sub-sitelinks below one of the megasitelinks. I’ve not seen anything like that yet.

Local-related Changes

There are a couple changes related to local/geo searches and search results.

Improvements to local navigational searches. [launch codename "onebar-l"] For searches that include location terms, e.g. [dunston mint seattle] or [Vaso Azzurro Restaurant 94043], we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page does not mention the location.

Country identification for webpages. [launch codename "sudoku"] Location is an important signal we use to surface content more relevant to a particular country. For a while we’ve had systems designed to detect when a website, subdomain, or directory is relevant to a set of countries. This change extends the granularity of those systems to the page level for sites that host user generated content, meaning that some pages on a particular site can be considered relevant to France, while others might be considered relevant to Spain.

In the first item, Google seems to be saying that it’s able to able to identify the correct local result for specific navigational searches — such as a search for a specific local restaurant — even if the site/page is poorly optimized for local search.

It’s reminiscent of the “Venice” update earlier this year which involved Google launching ways to better correlate web pages/documents to their locations.

Miscellaneous Updates

In addition to the items I’ve highlighted above, read through Google’s post for these other items that caught my eye:

• A change that should reduce amount of paginated results showing on a search results page.
• Two changes related to snippets, including one which promises to show more text from the beginning of pages.
• Three changes related to freshness — fresh results and freshness signals, and one that ignores fresh content if it’s deemed low quality. (There’s also an Autocomplete change designed to reduce the visibility of low-quality results.)
• A change that Google says will help it show more informative/concise titles in its search results. (For what it’s worth, just about every SEO that I know wishes Google wouldn’t change titles at all.)
• Improvements in how Google uses previous search activity to determine your intent as you continue to search.

That’s a lot to digest and something else may have caught your attention as being important. The comments are open, so let us know what stands out for you as you look through Google’s April search changes.

Read more : http://searchengineland.com/googles-april-search-updates-120370

3 Reasons Quality Content Is Crucial to Your Internet Marketing Plan

While much of the business world has adopted the internet as its primary marketing outlet as opposed to print pieces, the importance of quality content has remained the same. Quality content is crucial to your internet marketing plan for a few reasons.

1. Websites require content. While a flashy website with slideshows and moving icons is fun to look at, websites still need quality, written content to draw the readers in. Just as with print pieces, the content needs to educate and inform consumers. Then, it needs to persuade them to buy. Graphics and photos are nice, but usually they are not the reason consumers buy the product or service. Instead, it's the written content that drives the sale.


2. Article Marketing is all about content. In order to make the sale at all, traffic needs to be driven to your website. That's where article marketing comes in. Article marketing is a form of free advertising in which you write and post articles on article directories on the internet. As consumers search for topics related to your product or service, they are directed to these articles which, in turn, direct them to your business website. Article marketing offers a couple of benefits. First, it's relatively inexpensive compared to other forms of advertising. There is usually little or not cost associated with posting to the directories. The cost to your business would primarily be in paying a professional writer to write the articles and post them for you. Secondly, the traffic these articles will direct to your website is targeted traffic. That is, these consumers were actively searching for information related to your product or website. They are much more likely to make a purchase from you.


3. Content dictates your search engine rankings. Graphics optimized for the search engines: Content should not just be written well. It should also be optimized for the search engines so your website gets a higher ranking. Optimizing content for the search engines requires some research and knowledge about how to find keywords and determine which keywords are being searched for and how to incorporate those into your article marketing plan and into your website content.

Quality content should be custom-written and researched to your business' specifications and needs. It should be well-written and free of grammatical, spelling and mechanical errors.

Given how important content is to your business' success, be sure to incorporate quality, custom-written content into every aspect of your marketing plan.

Article Source: http://EzineArticles.com/6966608

15 Website Secrets That Will Generate Revenue For Your Business

Every minute of the day, people are searching online for answers. If they need a new car, it is more than likely that they will first research it online before ever visiting a dealership. If they are looking for a restaurant in a particular area, chances are that they will "Google it" to find it. The internet serves as the perfect matchmaker between businesses and potential customers.

Once a potential customer has stumbled across your company's website, you have about two seconds to capture their attention. If you haven't captured their attention within those first couple of seconds, they simply click off of your website and onto the next one down the list. That is why it is crucial to have your website set up for optimal conversion. If your website doesn't have these 15 elements, then it's probably not bringing you business. Here are the 15 must haves and must not haves of an effective website:

1. A Bold Headline at the top of every page- The headline should be short and it MUST depict what benefit the customer will get by reading further on. People today are busy and the internet includes millions of other websites that people can move onto if your site does not capture their attention immediately. Too many companies make the mistake of marketing about themselves rather than about the consumer. This is called "Ego Marketing". To be effective, the headline message must always be about how your company can help the consumer or what you can offer to them.


2. "TMI"(Too much information)-No more than 2 paragraphs on a page- In this busy era, people don't have the attention span to read any more than that. Plus, if you give them too much information, then they have no reason to contact you. The whole idea is to get the website visitor to call, stop in or contact you in some way, right?


3. Have a call to action on every page-...but have no more than two calls to action per page. Studies have shown that if you give people too many choices then it overwhelms them and that is when they will take no action at all. That's the point where they will usually say "I have to think about it". So put a clear call to action on every page and actually tell the website visitor what to do next on each page. Examples- "Click here now" or " Call 1-800-555-5555 for more information".


4. Have a user friendly navigational bar- A prominently placed menu bar makes each page of your website easy to use. Keep it simple.


5. A Picture- A picture can easily replace a thousand words. A picture that depicts what the page or product/service is about can capture their attention much more effectively than paragraphs of text which will only send visitors clicking away.


6. Consistent Branding- It is important to have a consistent look and style throughout all of a company's marketing pieces. This instills a reputable image of your company to the consumer. Avoid having a different style on your website than what you have on your other marketing pieces.


7. Name and contact info of the company on every page of the website- It seems simple, but if you search around, you would be surprised at how may companies overlook the basics.


8. Limit color to no more than 3 complimentary colors- More than that is too busy to the eye. It will distract the visitor's attention away from what you want them to be focusing on.


9. White space - White space is a breath of fresh air for the eyes. If a person can look at the web page for two seconds, and then look away and be able to tell you what the main subject was of the page, then you've got a winner. If not, then go back and eliminate items until the two second rule applies.


10. No auto load music or video- A sudden burst of noise when a visitor clicks onto your website typically will cause users to click right back off of the page. Let the website visitor click on the video or sound file to play it when they are ready to.


11. An email sign up form- on at least one page of your website will provide leads that can be followed and nurtured for months. Even if the website visitor is not ready to make a purchase that day, they may be ready a couple of months later after they have received regular emails from your company.


12. An interactive link to contact the company- Whether it be an email link or a form box, make it easy for the website visitor to contact your company with just a click of the mouse. An interactive, simple to use website produces more leads than a site that makes the visitor work for it.


13. An interactive map to the company location with directions- With Mapquest and Google maps, this has become the common way for people to get directions. It can be added to a website in just a couple of clicks and it gives the visitor an easy way to find you.


14. Company business hours- Surprisingly this is quite often forgotten. It is also smart to add the time zone...remember, this is the world wide web. Visitors to your site are not necessarily in your same time zone.


15. Keep it relevant- It's nice to add a personal touch to your website, but remember, people who are looking for a company to do business with, may not have the same personal, religious or political beliefs as you do. So be certain to only include information relevant to the business, don't include personal pages on religion, politics or other non-relevant information. No one wants to lose a potential customer due to opposing personal beliefs. Remember, business is business. Leave your personal life at home.

Every year, statistics keep rising on the percentage of consumers that first search online in order to find information on new products or services. In 2011, it was upwards of 85% depending on the type of industry being searched. Don't miss out on your opportunity to capture that potential business. Follow these 15 tips and then analyze the response that you get. If at first you don't succeed, tweak it until you start getting results.

Article Source: http://EzineArticles.com/6942770